• Category:
    Summer Reading Campaign
  • Client:
    Random House

To encourage kids to read more, targeting parents and children visiting London tourist attractions through the Summer holidays.

A 2 year promotion was run on all Sainsbury's branded cereals, to futher encourage kids to get reading by offering a free ebook.

London tourist bus advertising wrap.
Posters and animated advertising.
Advertising on all Sainsbury's branded cereal packs.